[ON YOUR] marc
[ON YOUR] marc
03:18
03:18
vancouver, canada [ ]
vancouver, canada [ ]
Role — Content Design Lead, Visual Designer
Role — Content Design Lead, Visual Designer
Timeline — 5-week academic project (2024)
Timeline — 5-week academic project (2024)
Type — Data Visualization
Type — Data Visualization
Scope — Visual Identity, Experience Design, Content Architecture
Scope — Visual Identity, Experience Design, Content Architecture
[ Yahoo Fantasy Sports App ]
[ Yahoo Fantasy Sports App ]
Currently available and seeking new work opportunities.
Thanks for stopping by! Get in Touch:
A content and visually redesigned app experience that centralizes fragmented sports data into clear, actionable visualizations, empowering competitive fantasy managers to make confident, data-driven decisions without ever leaving the platform.
A content and visually redesigned app experience that centralizes fragmented sports data into clear, actionable visualizations, empowering competitive fantasy managers to make confident, data-driven decisions without ever leaving the platform.
Currently available and seeking new work opportunities.
Thanks for stopping by! Get in Touch:
The Game within The Game
The Game within The Game
The Game within The Game
Yahoo is a media giant built on the valued promise of giving accessible, reliable, quality information to its users. Yahoo Fantasy Sports brings that promise into the sports gaming world: online leagues where competitive sports lovers build virtual teams, earn points based on real-time athlete performance, and compete week after week.
Yahoo is a media giant built on the valued promise of giving accessible, reliable, quality information to its users. Yahoo Fantasy Sports brings that promise into the sports gaming world: online leagues where competitive sports lovers build virtual teams, earn points based on real-time athlete performance, and compete week after week.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Fantasy sports is at its best when the data works for you, not against you. As the Visual and Product Designer, I leveraged content strategy as my foundation to determine what information mattered most, and how to design a system that surfaced data clearly to highly competitive fantasy sports managers.
Fantasy sports is at its best when the data works for you, not against you. As the Visual and Product Designer, I leveraged content strategy as my foundation to determine what information mattered most, and how to design a system that surfaced data clearly to highly competitive fantasy sports managers.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[ Challenge Statement ]
[ Challenge Statement ]
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
How might we empower competitive fantasy managers, at every skill level, to make confident data-driven decisions without ever leaving the platform?
How might we empower competitive fantasy managers, at every skill level, to make confident data-driven decisions without ever leaving the platform?
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[ Scavenger Hunt ]
[ Scavenger Hunt ]
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Whether new or experienced, players must continuously analyze and track player performance to remain competitive in their leagues.
Whether new or experienced, players must continuously analyze and track player performance to remain competitive in their leagues.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Yahoo Fantasy platform currently only surfaces the basics - Points, minutes played, plus-minus ratings. But high level of information that drive smart roster decisions lives somewhere else entirely.
Yahoo Fantasy platform currently only surfaces the basics - Points, minutes played, plus-minus ratings. But high level of information that drive smart roster decisions lives somewhere else entirely.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Through primary user interviews and research, I identified a core design problem. The data exists. It just was never designed to be findable.
Through primary user interviews and research, I identified a core design problem. The data exists. It just was never designed to be findable.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
That's not a data or comprehension problem. That's a design problem.
That's not a data or comprehension problem. That's a design problem.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Understanding stats is part of the game. Creating your own data pipeline or sourcing stats manually shouldn't be a prerequisite for staying competitive.
Understanding stats is part of the game. Creating your own data pipeline or sourcing stats manually shouldn't be a prerequisite for staying competitive.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[01] Fragmented Data: Critical context is scattered across platforms, making a complete picture nearly impossible to build. Winning a fantasy league means translating real-time stats into the right roster moves. That process should not feel like a second job.
[02] Platform Dependency: The average Yahoo Fantasy user visits 2.7 sites to make a single roster decision. Every interviewee confirmed the same — multiple platforms, every single week, just to stay competitive.
[01] Fragmented Data: To win the league, Fantasy Managers need to translate real-time statistics into gaining fantasy points. But when the key information is spread across multiple platforms, it becomes nearly impossible to get a complete picture in one place. The context that actually drives confident decision-making lies elsewhere.
[02] Communicate belonging: The average Yahoo Fantasy user visits 2.7 sites to make a single roster decision. The Fantasy Sports & Gaming Association found that managers rely heavily on external tools such as AI, social media posts, and third-party analyzers. Our interviewees echoed the same sentiment; using multiple platforms was required just to understand the overarching stats Yahoo presented.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[ The Big Scoop ]
[ The Big Scoop ]
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Before designing anything, I needed to understand what made surfacing and interpreting fantasy sports data feel rewarding versus frustrating. As a gamer, the best experiences never make you go searching — the right information surfaces exactly when you need it.
Before designing anything, I needed to understand what made surfacing and interpreting fantasy sports data feel rewarding versus frustrating. As a gamer, the best experiences never make you go searching — the right information surfaces exactly when you need it.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
I used this as my design reference point. Yahoo Fantasy players are competitive by nature, and the best leagues reward managers who know how to use information, not just find it.
I used this as my design reference point. Yahoo Fantasy players are competitive by nature, and the best leagues reward managers who know how to use information, not just find it.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
So instead of a just visual refresh, I reframed the design problem: how do I build a product experience that surfaces the right data, at the right moment, in a way that actually fuels competitive play and data driven decisions?
So instead of a just visual refresh, I reframed the design problem: how do I build a product experience that surfaces the right data, at the right moment, in a way that actually fuels competitive play and data driven decisions?
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Colour was doing active product work here. I used it to distinguish performance tiers, signal interactivity, and guide decision-making at a glance.
Yahoo's original purple and typography for brand familiarity, while building a cleaner, more expressive system designed to be implemented across the whole platform.
I retained Yahoo's original purple and typography for brand familiarity. Then I built a cleaner, more expressive visual system designed to make data legible and interactions feel intentional.
Yahoo's original purple and typography for brand familiarity, while building a cleaner, more expressive system designed to be implemented across the whole platform.
[ A New Visual Language ]
[ A New Visual Language ]
Three out of four interviewees who used Yahoo as their primary platform preferred the look and feel of competing apps. The visual system needed a refresh, but not a rebrand.
Three out of four interviewees who used Yahoo as their primary platform preferred the look and feel of competing apps. The visual system needed a refresh, but not a rebrand.
[ The Analyze Tab: Where Decisions Get Made ]
[ The Analyze Tab: Where Decisions Get Made ]
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
The central product decision I made was designing a dedicated Analyze Tab. A single hub where fantasy managers could research player and team performance without ever leaving the app.
The central product decision I made was designing a dedicated Analyze Tab. A single hub where fantasy managers could research player and team performance without ever leaving the app.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
This was the direct structural answer to the fragmentation problem. Centralize the data, eliminate the platform dependency.
This was the direct structural answer to the fragmentation problem. Centralize the data, eliminate the platform dependency.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[ Making the Data Work for you.]
[ Making the Data Work for you.]
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Each feature was designed around a specific moment where the data was working against the manager — and reframed it into a decision that felt natural and actionable.
Each feature was designed around a specific moment where the data was working against the manager — and reframed it into a decision that felt natural and actionable.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[ Action Bar ]
[ Action Bar ]
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
The upgraded navigation bar, a prominent centre button, surfaces the most critical call-to-action: roster management at a moment's notice, without digging through the app.
The upgraded navigation bar, a prominent centre button, surfaces the most critical call-to-action: roster management at a moment's notice, without digging through the app.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[ Schedule Game Analysis ]
[ Schedule Game Analysis ]
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
A packed or favourable schedule can be the difference between a winning and losing week but that context was buried across external sites. I designed a treemap that maps weekly game density against projected performance, paired with a player advice section that turns that context into an immediate lineup decision.
A packed or favourable schedule can be the difference between a winning and losing week but that context was buried across external sites. I designed a treemap that maps weekly game density against projected performance, paired with a player advice section that turns that context into an immediate lineup decision.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[ Team/Player Analytic Tool ]
[ Team/Player Analytic Tool ]
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Comparing two players or teams used to mean multiple tabs, cross-referenced stats, and mental math. I designed this to surface full statistical profile in a single view, with opponent stats overlaid. Turning what used to take three tabs into a single glance.
Comparing two players or teams used to mean multiple tabs, cross-referenced stats, and mental math. I designed this to surface full statistical profile in a single view, with opponent stats overlaid. Turning what used to take three tabs into a single glance.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[ Trend Report ]
[ Trend Report ]
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Inspired by stock market apps, the Trend Report visualizes player performance over time, top performers, and roster comparisons. Colour-coded indicators make it immediately clear whether a player is rising or needs to be cut, or to be traded.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[ Empower, Decide, Win ]
[ Empower, Decide, Win ]
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Every design decision came back to the same question: does this help a manager make a better call, faster? By designing a centralized, visually driven product experience, the redesigned Yahoo Fantasy empowers managers at every level to interpret insights effortlessly.
Every design decision came back to the same question: does this help a manager make a better call, faster? By designing a centralized, visually driven product experience, the redesigned Yahoo Fantasy empowers managers at every level to interpret insights effortlessly.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Every design decision came back to the same question: does this help a manager make a better call, faster?
Every design decision came back to the same question: does this help a manager make a better call, faster?
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
Fantasy sports at its best is not about having the most data. It is about knowing what to do with it. And that is a product design problem worth solving.
Fantasy sports at its best is not about having the most data. It is about knowing what to do with it. And that is a product design problem worth solving.
Today, every decision starts with the people it is crafted for. My work is grounded in research and intent, guided by strategy, collaboration, and direction. I’m most engaged when breaking down ideas, uncovering insights, and exploring new directions before bringing them to life. I think
through ideas strategically, then express them through design solutions, building clear, considered visual systems and experiences that connect with people and the communities they serve.
[ONYOUR]Marc © 2026 | last updated 04.2026 .