[ON YOUR] marc
[ON YOUR] marc
20:15
20:15
vancouver, canada [ ]
vancouver, canada [ ]
Role — Solo Project; Visual Design Lead
Role — Solo Project; Visual Design Lead
Role — Solo Project; Visual Design Lead
Type — Charity Platform, Volunteering Finder
Type — Charity Platform, Volunteering Finder
Type — Charity Platform, Volunteering Finder
Scope — Brand Design, Visual Identities, Art Direction, Business Strategy
Scope — Brand Design, Visual Identities, Art Direction, Business Strategy
Scope — Brand Design, Visual Identities, Art Direction, Business Strategy
[ Givr: Charity Local]
[ Asian Indigenous
Relations Collective ]
A self-initiated rebrand of a client-facing project, reimagining how a charitable giving platform could better engage Zillennials through community, time, and micro-donations.
A self-initiated rebrand of a client-facing project, reimagining how a charitable giving platform could better engage Zillennials through community, time, and micro-donations.
Little Fly, Massive Impact
Little Fly, Massive Impact
Little Fly, Massive Impact
Originally a client-facing project for a product management course focused on business strategy and MVP development, the visual identity was never the priority. The client had the right idea but needed a brand that could carry it. That became the real project.
Renamed Givr, the insight driving the rebrand was simple: Zillennials are not disengaged, they are cautious. Before donating money, they want to donate time. They want to show up, understand the cause, and feel connected to it first. Microdonations are part of the answer, but engagement always comes before the ask.
Originally a client-facing project for a product management course focused on business strategy and MVP development, the visual identity was never the priority. The client had the right idea but needed a brand that could carry it. That became the real project.
Renamed Givr, the insight driving the rebrand was simple: Zillennials are not disengaged, they are cautious. Before donating money, they want to donate time. They want to show up, understand the cause, and feel connected to it first. Microdonations are part of the answer, but engagement always comes before the ask.
The brand had to reflect that generosity is not just financial. Givr needed to feel approachable, energetic, and community-first. A visual identity built for a generation that wants to care, just on their own terms first.
The brand had to reflect that generosity is not just financial. Givr needed to feel approachable, energetic, and community-first. A visual identity built for a generation that wants to care, just on their own terms first.
The brand had to reflect that generosity is not just financial. Givr needed to feel approachable, energetic, and community-first. A visual identity built for a generation that wants to care, just on their own terms first.
[ Challenge Statement ]
[ Challenge Statement ]
[ Challenge Statement ]
How might we best engage a generation with charity work by lowering the barrier to entry and making giving feel personal and accessible?
How might we best engage a generation with charity work by lowering the barrier to entry and making giving feel personal and accessible?
How might we best engage a generation with charity work by lowering the barrier to entry and making giving feel personal and accessible?
2000 small flies giving $2 each. That is collective power. Givr is proof that the most impactful things do not always start big. They start with showing up.
Due to the nature of this project and its living client, the official MVP and designs are not publicly shown. If you would like to learn more about the research behind this brand identity, get in touch.
2000 small flies giving $2 each. That is collective power. Givr is proof that the most impactful things do not always start big. They start with showing up.
Due to the nature of this project and its living client, the official MVP and designs are not publicly shown. If you would like to learn more about the research behind this brand identity, get in touch.
2000 small flies giving $2 each. That is collective power. Givr is proof that the most impactful things do not always start big. They start with showing up.
Due to the nature of this project and its living client, the official MVP and designs are not publicly shown. If you would like to learn more about the research behind this brand identity, get in touch.
[ONYOUR]Marc © 2026 | last updated 04.2026 .
[ONYOUR]Marc © 2026 | last updated 04.2026.