Yahoo Sports Fantasy
Yahoo Sports Fantasy
Yahoo Sports Fantasy
Win Your Leagues With Data Driven Decisions
Win Your Leagues With Data Driven Decisions
Win Your Leagues With Data Driven Decisions
Marc Castro [©] 2025
Made with a healthy dose of coffee and a good playlist
Made with a healthy dose of coffee and a good playlist
This is the end, my friend :( Hope you enjoyed your stay!
Together, these features made it rewarding for players to make confident, data-driven decisions. By turning fragmented sports data into clear, intuitive visuals, the redesigned experience empowers users of all levels
to interpret insights effortlessly and make smarter choices in their fantasy leagues. It supports managers in mastering the game on their own terms—helping newcomers get started faster while still offering the depth and challenge that experienced players crave.
[ you want to know more?? contact me and I’ll happily go over my process over a call!! ]
Together, these features made it rewarding for players to make confident, data-driven decisions. By turning fragmented sports data into clear, intuitive visuals, the redesigned experience empowers users of all levels to interpret insights effortlessly and make smarter choices in their fantasy leagues. It supports managers in mastering the game on their own terms—helping newcomers get started faster while still offering the depth and challenge
that experienced players crave.
[ you want to know more?? contact me and I’ll happily go over my process over a call!! ]
Together, these features made it rewarding for players to make confident, data-driven decisions. By turning fragmented sports data into clear, intuitive visuals, the redesigned experience empowers users of all levels to interpret insights effortlessly and make smarter choices in their fantasy leagues. It supports managers in mastering the game on their own terms—helping newcomers get started faster while still offering the depth and challenge that experienced players crave.
[ you want to know more?? contact me and I’ll happily go over my process over a call!! ]
[ Outcome ]
[ Revamping Visual Strategy ]
[ Revamping Visual Strategy ]
creating and simplifying managers access across menus and screens
creating and simplifying managers access across menus and screens
[ Game Density: Treemap & Correlation Graph ]
[ Game Density: Treemap & Correlation Graph ]
helping managers visualize how game loads may impact individual players performance and points.
helping managers visualize how game loads may
impact individual players performance and points.
[ Player Performance: Radar Chart]
[ Player Performance: Radar Chart]
helping managers understanding of a player's strengths and weaknesses across all dimensions.
helping managers understanding of a player's strengths and weaknesses across all dimensions.
[ Game Performance:Trend-line Chart ]
[ Game Performance:Trend-line Chart ]
helping managers see why a player on their roster is trending upwards and downwards
helping managers see why a player on their
roster is trending upwards and downwards
[ Solution ]
Providing direct access to data insights through clear, engaging data visualizations
Providing direct access to data insights through clear, engaging data visualizations
[ Insight ]
Video games, sports, chess, and designing are all enjoyable for the same reason: they present challenges that feel rewarding and natural, rather than infuriating or forced. Fantasy sports leagues are no different. The
best experiences come when strategy and challenge flow together. So instead of just giving the app a visual refresh, we asked:
How might we empower analytical, competitive fantasy managers to make confident, data-driven decisions?
Video games, sports, chess, and designing are all enjoyable for the same reason: they present challenges that feel rewarding and natural, rather than infuriating or forced. Fantasy sports leagues are no different. The best experiences come when strategy and challenge flow together. So instead of just giving the app a visual refresh, we asked:
How might we empower analytical, competitive fantasy managers to make confident, data-driven decisions?
Video games, sports, chess, and designing are all enjoyable for the same reason: they present challenges that feel rewarding and natural, rather than infuriating or forced. Fantasy sports leagues are no different. The best experiences come when strategy and challenge flow together. So instead of just giving the app a visual refresh, we asked:
How might we empower analytical, competitive fantasy managers to make confident, data-driven decisions?
[ The Problem ]
how to find the right data for my sports fantasy team?
how to find the right data for my sports fantasy team?
The excitement of Fantasy sports is at its best when the game balances the challenge of analyzing data with the reward of making smart roster moves
week after week. That balance is missing in Yahoo Fantasy.
The excitement of Fantasy sports is at its best when the game balances the challenge of analyzing data with the reward of making smart roster moves week after week. That balance
is missing in Yahoo Fantasy.
The excitement of Fantasy sports is at its best when the game balances the challenge of analyzing data with the reward of making smart roster moves week after week.
That balance is missing in Yahoo Fantasy.
[ pain point 1 ]
[ pain point 1 ]
Current engine is partnered with RotoWire & the NBA, but the platform only offers basic stats to players across all levels.
Current engine is partnered with RotoWire & the NBA, but the platform only offers basic stats to players across all levels.
Current engine is partnered with RotoWire & the NBA, but the platform only offers basic stats to players across all levels.
[ pain point 2 ]
[ pain point 2 ]
Advanced, key non-statistical information (injuries, game schedule, team environment) are in a fragmented and inaccessible matter.
Advanced, key non-statistical information (injuries, game schedule, team environment) are in a fragmented and inaccessible matter.
Advanced, key non-statistical information (injuries, game schedule, team environment) are in a fragmented and inaccessible matter.
[ pain point 3]
[ pain point 3]
To make confidence decisions, managers have an over-reliance on external sources of messy, hard-to-read data sets.
(many expert player resort to building their own spreadsheets/APIs)
To make confidence decisions, managers have an over-reliance on external sources
of messy, hard-to-read data sets.
(many expert player resort to building their own spreadsheets/APIs)
[ Context Overview ]
Over an eight-week sprint, the team focused on turning fragmented stats into clear, centralized insights; helping competitive fantasy players make smarter, more confident decisions. By simplifying messy data through visual, actionable insights, managers can focus on strategy, not searching.
Over an eight-week sprint, the team focused on turning fragmented stats into clear, centralized insights; helping competitive fantasy players make smarter, more confident decisions. By simplifying messy data through visual, actionable insights, managers can focus on strategy, not searching.
Over an eight-week sprint, the team focused on turning fragmented stats into clear, centralized insights; helping competitive fantasy players make smarter, more confident decisions. By simplifying messy data through visual, actionable insights, managers can focus on strategy, not searching.
[ DURATION ]
5 weeks
Oct ‘24 - Dec ‘24
[ DURATION ]
5 weeks
Oct ‘24 - Dec ‘24
[ ROLE ]
UX Research Lead
UX/UI Designer
Interaction Designer
[ ROLE ]
UX Research Lead
UX/UI Designer
Interaction Designer
[ TOOLS ]
Figma
Adobe Photoshop
[ TOOLS ]
Figma
Adobe Photoshop
[ TEAM ]
Sandy Chung
Clayton Lam
Monica De Mesa
Zhaniya Yeltindinova
[ TEAM ]
Sandy Chung
Clayton Lam
Monica De Mesa
Zhaniya Yeltindinova