[ON YOUR] marc
[ON YOUR] marc
20:15
20:15
vancouver, canada [ ]
vancouver, canada [ ]
Role — Solo Project; Visual Design Lead
Role — Solo Project; Visual Design Lead
Role — Solo Project; Visual Design Lead
Type — Dating App, Play-based Interactions
Type — Dating App, Play-based Interactions
Type — Dating App, Play-based Interactions
Scope — Brand Design, Visual Identities, Art Direction, UI
Scope — Brand Design, Visual Identities, Art Direction, UI
Scope — Brand Design, Visual Identities, Art Direction, UI
[ GO- FISH DATING APP ]
[ Asian Indigenous
Relations Collective ]
A self-initiated brand identity for a dating app built on a simple truth: people connect better when they are having fun.
A self-initiated brand identity for a dating app built on a simple truth: people connect better when they are having fun.
Play Your Hand. First Move. Game On.
Play Your Hand. First Move. Game On.
Play Your Hand. First Move. Game On.
Dating apps have a talking problem. The match happens, the conversation starts, and then it flatlines into the same tired small talk. Go-Fish was born out of a simple insight: humans are naturally competitive, and the act of playing is one of the most honest ways we show who we are.
Instead of opening with a message, you open with a challenge. "Connect 4, anyone?"
Dating apps have a talking problem. The match happens, the conversation starts, and then it flatlines into the same tired small talk. Go-Fish was born out of a simple insight: humans are naturally competitive, and the act of playing is one of the most honest ways we show who we are.
Instead of opening with a message, you open with a challenge. "Connect 4, anyone?"
Dating apps have a talking problem. The match happens, the conversation starts, and then it flatlines into the same tired small talk. Go-Fish was born out of a simple insight: humans are naturally competitive, and the act of playing is one of the most honest ways we show who we are.
Instead of opening with a message, you open with a challenge. "Connect 4, anyone?"
The brand had to feel like the idea: fun, confident, and a little cheeky. A visual identity that didn't take itself too seriously, but was sharp enough to be taken seriously. Because the best first impressions never feel like first impressions at all.
The brand had to feel like the idea: fun, confident, and a little cheeky. A visual identity that didn't take itself too seriously, but was sharp enough to be taken seriously. Because the best first impressions never feel like first impressions at all.
The brand had to feel like the idea: fun, confident, and a little cheeky. A visual identity that didn't take itself too seriously, but was sharp enough to be taken seriously. Because the best first impressions never feel like first impressions at all.
[ Challenge Statement ]
[ Challenge Statement ]
[ Challenge Statement ]
How might we move beyond mindless texting to create a dating app experience that gives people a genuine, playful reason to engage?
How might we move beyond mindless texting to create a dating app experience that gives people a genuine, playful reason to engage?
How might we move beyond mindless texting to create a dating app experience that gives people a genuine, playful reason to engage?
Go-Fish won't be launching in the App Store anytime soon. Or ever. This entrepreneurial era has ended for me. But maybe as a social club in my city? That might be another story.
Go-Fish won't be launching in the App Store anytime soon. OR EVER. This entrepreneurial era has ending for me. But maybe as a social club in my city? That might be another story.
Go-Fish won't be launching in the App Store anytime soon. Or ever. This entrepreneurial era has ended for me. But maybe as a social club in my city? That might be another story.
[ONYOUR]Marc © 2026 | last updated 04.2026 .
[ONYOUR]Marc © 2026 | last updated 04.2026.